When a nonprofit's retail line helps fund a life-changing job training program, the branding needs to do more than look good, it needs to sell. I led the creative efforts for Second Harvest Food Bank of Central Florida's brand overhaul of A Spoon Full of Hope, the retail arm of their no-cost, 16-week culinary training and life skills program for economically challenged adults. From new branding and packaging to retail boxes, custom labels, and POP displays, every piece was redesigned to give the product line a cohesive, standout shelf presence. The rebrand helped drive a significant increase in market share - turning more sales into more funding for the program that makes it all possible.